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The Digiday Podcast

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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May 24, 2017

The Dodo, a digital media brand for animal lovers, emerged during the onset of the Facebook wave. In April, it garnered over a billion video views across social media platforms. Naturally, says the company’s president YuJung Kim, social media is in The Dodo's DNA. Kim joined Digiday editor-in-chief Brian Morrissey on the Digiday Podcast for an on-the-road episode from New Orleans. They discussed staying away from content commoditization on social media platforms, expanding The Dodo's video arm and finding a white space as a brand.

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