On this week’s Digiday Podcast, Cindy Gallop, entrepreneur and activist, discusses how to make change happen in the ad industry. Gallop, who consults agencies on changing processes, said often it’s the people at the top hampering change. White men who run holding companies have “zero interest” in reinventing advertising. They also have little interest in bringing more diversity to the industry. Gallop also said that women need to be hired in greater number if change is going to happen.
Marketers are suffering from an identity crisis, struggling to cope with the rapid changes in digital media and wonder if they (and their partners) are still relevant. Publicis Groupe chief strategist Rishad Tobaccowala sees this malaise behind the recent spate of giant media reviews, which are wrestling with issues beyond simply how to get more value from their media spending.
News publishers need to adopt a product mindset, according to Washington Post CIO Shailesh Prakash, which means starting from the question of what user need is being addressed — and then sweating all the small details in design, ease of use and speed that going into meeting that need.
Salon’s a vestige of a Web era long gone. It was launched in 1995 and has had money concerns ever since. But it has attempted a turnaround in recent years by focusing on a broader range of coverage, tech and mobile. Leading the charge is CEO (and CTO) Cindy Jeffers, who has injected more tech into Salon’s editorial. “Tech has been a key part of building the business over the past few years,” she said on this week’s Digiday Podcast.
Techmeme is a good case study in how utility and influence can result in real staying power. The site, founded in 2005, has somehow managed to remain a must-read in tech circles despite the rapid rise of Twitter. Gabe Rivera, Techmeme’s founder, said that Techmeme’s power is in its ability to find, filter and present news all around the Web. Unlike most publishers today, it’s managed to remain a destination.
This week's guest on the Digiday Podcast is creative chairman of Droga5, David Droga. Droga, who leads the indie agency network that has grown to over 400 employees, is obsessed with figuring out how creativity can live in the digital space. The problem, he told Digiday, is that agencies get caught up in trying to be innovative because they feel they have to. "Just because an option exists doesn’t mean you have to do it," he said.
Publishers are not doing enough to adapt to the mobile era. The biggest mistake, Breaking News gm Cory Bergman says, is not investing enough in mobile talent — and not allowing for the inevitable mistakes in trying to figure out what works. Instead, there’s a propensity for publishers to underestimate the effort mobile will take, preferring instead to treat it as just another distribution channel for existing content.
Katrina Craigwell, GE's director of global content and programming, discusses how the brand finds the right platforms and cultural moments for engaging with its fans, driven by its vibrant creative and entrepreneurial culture, on this week’s episode of the Digiday Podcast. She also talks about how GE emphasizes on partnering with the right partners for different content, and why influencers are important assets for brands. "As traditional brand marketers, we get a little hung up," she said.
Edelman’s Steve Rubel sees the power of platforms rising, serving as gatekeepers of the modern media industry. That’s going to shift power not just to the platforms themselves but to those content creators who come with a distribution mindset.
Peter McGuinness, CMO at Chobani, discusses how the brand’s young, creative and entrepreneurial culture is helping it keep innovation alive on this week's episode of the Digiday Podcast. Innovation aside, Chobani also emphasizes content, producing a considerable amount in-house that speak to its philosophy of healthy living. "We are storytellers at heart, and we guard that," said McGuinness.
In the 18 months since joining the company, M Scott Havens has helped Time Inc. double down on video and explore ecommerce, launch new digital-only properties, push paywalls and invest in tech. “Transitions take a while,” he said on this week's Digiday Podcast. “We’ve dramatically increased the scale of our digital operation. We’ve dramatically increased the monetization of that digital platform, acquired a bunch of new businesses.” One key takeaway: If you're still calling yourself a magazine company, you're "probably doomed."
Bloomberg markets editor Joe Weisenthal joins us to talk about adjusting to The Bloomberg Way, the importance of knowledge for reporters and why Janet Yellen is the Lebron James of finance.
Gerry Graf and Barney Robinson, founders of indie agency Barton F Graf 9000 joined us on the Digiday Podcast to talk about Cannes, which they both agree is kind of "silly." Robinson, the "business" mind of the equation, said that he's very excited about the creative possibilities of ad tech. These days, the duo is focused on "giving back" the community -- they got a lot of help from the likes of David Droga when they started out, and according to Robinson, it's "an obligation to pay it forward."
Michael Wolff dishes on TV's new golden era, Gawker's "sociopaths" and the tragedy of the New York Times.
News Corp.'s svp of strategy Raju Narisetti joins us to talk about why newsrooms need a cultural change, why platforms are no saviors for publishers and why being a legacy publisher is both a blessing and a curse.
Inc.'s James Leadbetter joins The Digiday Podcast to talk about the pressure to scale, teh advantages of print and why good journalists don’t always make good managers.
Michael Lebowitz, the founder of Big Spaceship, joins the Digiday Podcast to talk about weird Internet, why ads are getting so intrusive and what it was like when Brooklyn was cheap.
Redef's Jason Hirschhorn talks about the evolution of his daily newsletter, why more content is coming from new sources and why curation isn’t a dirty word.
Business Insider president Julie Hansen joins us to talk about its upcoming tech site launch, metrics and why profits are secondary to growth for the company right now.
Fusion executive editor Hillary Frey and editorial director Anna Holmes join us to talk about the site's evolution, why it's creating content for Snapchat and how it's become R&D lab for ABC and Univision.
360i's Sarah Hofstetter joins us to talk about the media and marketing worlds, how they're colliding and what it's like being religious inside an agency.
Kevin Delaney, the editor-in-chief, president and co-founder of Quartz, joined the Digiday Podcast to discuss how the 100-person, Atlantic Media-backed publication has rethought many newsroom practices as it has built a site that now reaches 10 million people a month.
Troy Young, president of digital media at Hearst Magazines, joins us to discuss how traditional media companies change — and what will determine the winners in the fast-changing digital media market.
Rosemarie Ryan, CEO of Co:Collective, says she quit advertising five years ago when she quit the top post at J. Walter Thompson to start her own entrepreneurial venture. So why is "agency" such a bad word these days? Ryan joined this week's episode to discuss that, and more.