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The Digiday Podcast

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Mar 22, 2017

Gizmodo Media Group, now operating under Univision, has eight media brands, with six comprising the former Gawker Media properties left after that company’s bankruptcy and sale. Raju Narisetti, CEO of the company, speaks to Digiday's editor-in-chief, Brian Morrissey, about Gizmodo's choice choice to use commerce as a revenue model instead of relying heavily on social media platforms.

Mar 15, 2017

Hearst Magazines has some of the most storied brands in the magazine business, from Cosmopolitan to Esquire. Right now, video is a sidelight, accounting for about 10-15 percent of its content. But in a few years time, video should be half of output, said Troy Young, global president for digital at Hearst Magazines.

Mar 8, 2017

Mashable's Pete Cashmore talks about the company's move to refocus in mission away from hard news and an emphasis on video across platforms.

 

Mar 1, 2017

Purch is the big digital media company you haven’t heard of. The company has 25 digital media brands, $100 million in revenue, and is profitable. The company has done this by focusing on content that is near a purchase decision -- think review sites like Tom's Guide and Top Ten Reviews -- allowing Purch to mostly make money off performance marketing as opposed to brand advertising. “We’ve gone through a couple generations where brand is over-weighted in the marketing mix,” said Greg Mason, CEO of Purch, on the Digiday Podcast.

Feb 22, 2017

When he launched digital video company Cheddar last year, former BuzzFeed executive Jon Steinberg said he wasn’t interested in advertising. He saw Google and Facebook running away with the market, and instead would focus Cheddar on nabbing carriage fees from new digital video aggregators like Sling and Pluto. That didn’t work out, Steinberg said on this week’s episode of the Digiday Podcast.

Feb 15, 2017

The Outline was founded by Josh Topolsky to be a reaction to the sameness of digital media on the on hunt for scale. Instead, the publication is taking its cue more from magazines like The New Yorker in attempting to create a culturally resonant brand but with its roots in digital media. Topolsky believes that while packaging is important, particularly in developing new storytelling techniques native to digital media, the true test of publications remains in cultivating a distinctive voice that means something to a particular audience.

Feb 8, 2017

Barstool Sports, to put it mildly, is not for everyone. It’s content veers decidedly in the frat-house direction, features a section devoted to scantily clad girls, venerates all things Boston and holds that anything and everything can be a source of amusement. But it is also a media brand with something more valuable than ever: loyalty. CEO Erika Nardini joined the Digiday Podcast to explain why the company’s close ties to its users allows it to have a diverse business model that relies on advertising for just half its revenue. "Advertising will be about 50 percent of our revenue, maybe less. It’s a great thing," she said. 

Feb 1, 2017

If the first month of 2017 is any indication, all eyes will be on Snap Inc. to prove that it’s worth the hype.

 

Jan 25, 2017

Time Inc. is the poster child for a legacy publication in the throes of a tumultuous digital transition. And Jen Wong is at the center of it.

Jan 18, 2017

This week we are joined by Bleacher Report's Dave Finocchio, who talks about making it as a content publisher in the age of duopoly, how Bleacher Report plans to make money off its massive distributed audience and whether it is going to be focused on TV.

Jan 11, 2017

The Information's founder and CEO Jessica Lessin joined the Digiday Podcast to discuss why Facebook and media companies will continue to squabble, mostly because media companies are being badly beaten by Facebook in the battle for people’s attention and advertisers’ dollars.

 

Jan 4, 2017

In under five years, Independent Journal Review has risen to a new type of politics news site with a 40-person editorial team, a White House correspondent and the designation of the most-shared publisher on social channels on election night.

Dec 21, 2016

What started as a magazine is becoming something more. In this episode editor-in-chief Brian Morrissey discusses the major trends of the year in media and marketing with Digiday managing editor Shareen Pathak and senior reporter Sahil Patel in a special holiday edition of the Digiday Podcast.

Dec 14, 2016

A decade ago, Atlantic Media relied on print for 85 percent of its revenue. That figure is now 10 percent. And now 70 percent of its digital ad revenue is rooted in some kind of content-based campaign, according to Michael Finnegan, president of Atlantic Media, this week’s guest on the Digiday Podcast.

Dec 7, 2016

The use of Facebook to spread propaganda, distortions and disinformation should serve as a wake-up call to the platform, NBC News svp of digital Nick Ascheim said on this week’s episode of the Digiday Podcast.

Nov 30, 2016

Brands nowadays have any number of places to push out content, possibly too many, according to David Tinson, who heads up communications at video game giant Electronic Arts.

Nov 23, 2016

Longtime media watcher and columnist Michael Wolff discusses how the media got Trump so wrong. “I can’t think of another instance in which the media was so off in its predictions," he said.

Nov 8, 2016

Bustle CEO Bryan Goldberg sees magazine publishers as hostage to high costs — all that car service costs and those gleaming office towers cost big money — and not a lot of competition advertisers looking to reach women. He aims to change that. Bustle is trying to appeal to the “everywoman” and skip falling into the trap of focusing only on urban lifestyles. “We want to be for women who love themselves but weren’t at the popular kids table at the cafeteria,” he said on the Digiday Podcast.

Nov 1, 2016

Get ready for a podcast about podcasting. This episode of the Digiday Podcast features Jason Hoch, the chief content officer of How Stuff Works, a digital publisher that attracts nearly 30 million downloads every month. How Stuff Works grew into one of the largest podcast publishers in the U.S. primarily through word of mouth, but now it has to compete with A-list publishers like Time Inc., Gannett and The New York Times, which are all flexing their content distribution muscles to quickly scale up. Hoch talks about how HSW plans to build on its position of strength, where he sees the industry going, and the pitfalls it has to avoid.

Oct 25, 2016

The Weather Company, which owns The Weather Channel brand, is on pace to get 2.5 billion video views on Facebook this year, said the publisher’s editor-in-chief Neil Katz. And yet there is still very little revenue being made by publishers on Facebook, which holds the power in its relationship with publishers. That might change in a few years, just as the power struggle has seesawed between cable companies and TV networks over the years.

Oct 18, 2016

The shift to mobile and video is profound for publishers. According to Sharethrough president Pat Keane, publishers that treat both as a side project risk seeing their businesses evaporate. As an investor in Refinery29, he sees how video has risen quickly to become 30 percent of its $100 million-plus in revenue.

Oct 11, 2016

Thought Catalog has seen its audience chopped in half thanks to the whims of the Facebook algorithm. But that’s to a disciplined operating plan, the company has managed to remain profitable. The “new reality,” according to Thought Catalog CRO Alex Magnin, is publishers need to operate far more efficiently in a world where available supply of ad impressions dwarfs the amount of demand.

Oct 4, 2016

18-month-old Fatherly is building a media company based on the premise that the “doofus dad” stereotype needs to be retired. Co-founder Mike Rothman sees an opening for a nimble media property that talks to millennial parents.

Sep 27, 2016

David Carroll, associate professor of media design at the New School, doesn’t think technology has made advertising better. It’s made it more easy to track, but outside of that, ad targeting has led to worse advertising. Just witness the rise in ad blocking, which is a way for consumers to directly express their unhappiness with the state of advertising in digital media.

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