On this week’s Digiday Podcast, Quartz’s co-president and editor-in-chief Kevin Delaney defended the advertising business model and discussed the pivot to video, venturing into lifestyle and more.
As TV media networks continue to get pulled into the digital and social ecosystems, Facebook's growing video demands and efforts to become a giant video platform seem like a threat to TV's ad dollars. On this week's Digiday podcast, Howard Shimmel, chief research officer at Turner, argued that Facebook and TV exist in different spaces and Facebook can't compete with TV on ad viewability, impressions and other metrics.
On this week's Digiday Podcast, CEO and co-founder of Business Insider Henry Blodget said the publisher, which has over 10 million followers across social media platforms, is not trying to grow reach anymore. As the publisher's focus shifts to deepened engagement and frequency, it faces questions: whether an ad-driven model is better than a subscription model, how to monetize social and web video and how to approach the ever-growing need for video on platforms. Blodget answers these questions and more in the episode.
The answer to digital and social audience growth challenges for Colby Smith, vp of ABC News Digital, is to follow the audience. Since adopting this approach two years ago, the news network's digital division has produced content across all major social and digital platforms and seen convincing results. Smith discusses that and more on this week's Digiday Podcast.
Last year, Univision acquired The Onion under its Fusion Media Group division. Since then, The Onion and Gizmodo Media Group combined their sales operations. On this week’s Digiday Podcast, The Onion’s president and CEO Mike McAvoy said the consolidation has grown its reach, allowing it to sell more branded content.
Two years ago, NBCUniversal restructured its sales team. Allison Tarrant, executive vp of client partnerships at NBCUniversal said the change affected cross-divisional business approach for client partnerships. Tarrant joins the Digiday podcast to talk about what has changed in the approach and the results.
While Conde Nast publishes on Facebook, Snapchat and other platforms, YouTube remains an important platform to them for their premium content. Croi Mcnamara discusses this and more on the Digiday Podcast.
Tastemade now boasts 2 billion video views a month, across platforms like Facebook, Snapchat and Instagram. While the company made its name in food -- think hands assembling dishes -- Tastemade plans to expand the brand further into lifestyle, including travel.
Former Droga5 president Andrew Essex believes the old model of putting logos in places and hoped they get noticed is over. Instead brands will need to be woven into experiences and content, a model he's applying in growing Tribeca beyond a standard film festival.
Luma Partners founder Terence Kawaja sees the duopoly as real, but that doesn't mean there's no opportunities in digital media outside Google and Facebook. By his math, Google and Facebook will take two-thirds of a $100 billion market, leaving plenty behind for newcomers to fight over.
Ben Lerer discusses the state of media from the Riviera on this edition of the Digiday Podcast.
News UK's chief operating office David Dinsmore discusses the state of media on this edition of the Digiday Podcast.
Too often digital media brands are overly reliant on a programmatic ad system that allows bad ads to slow down their sites, Vox CEO Jim Bankoff said on the Digiday Podcast.
Reddit co-founder Alexis Ohanian still believes in empathy on the web.
Disney has a market capitalization of $163 billion, but it still doesn’t feel the need to be on every platform, Disney digital media head Andrew Sugerman said on an issue of the Digiday Podcast Cannes Edition.
Cannes is no longer a festival of creativity. Tech companies, media companies, consulting firms, telecom operators, venture capitalists, you name it — they’re here. For Amy Emmerich, chief content officer at Refinery29, this is a sign of the times in the business, as these worlds converge. Herself a TV veteran, Emmerich is now leading Refinery29’s transition from a text-based publisher to a multiplatform media company, including TV programming and feature films. She joined us on The Digiday Podcast for this week's special Cannes edition.
USA Today Network's Chief Revenue Officer Kevin Gentzel says he has found a duopoly fatigue among advertisers and realized that media companies can differentiate and offer what Google and Facebook can't. Gentzel joined Digiday editor-in-chief Brian Morrissey on the latest episode of the Digiday Podcast to discuss the opportunities that come with being a national and local publisher, leading efforts in VR and developing an agency model for being an advertising partner for businesses across the country.
Defy Media's CEO Matt Diamond says a bullish monetization strategy in the digital era has yet to emerge. He joined senior reporter Sahil Patel on the Digiday Podcast to discuss the monetization opportunities available on platforms and the next best opportunity for media companies in an OTT world.
This week, we are proud to introduce the Digiday Changemakers, 50 people who are making media and marketing more modern. Editor-in-chief Brian Morrissey speaks to co-executive editors Shareen Pathak and Lucia Moses about how the team selected the fifty, and they discuss some of the people who made the list.
The Dodo, a digital media brand for animal lovers, emerged during the onset of the Facebook wave. In April, it garnered over a billion video views across social media platforms. Naturally, says the company’s president YuJung Kim, social media is in The Dodo's DNA. Kim joined Digiday editor-in-chief Brian Morrissey on the Digiday Podcast for an on-the-road episode from New Orleans. They discussed staying away from content commoditization on social media platforms, expanding The Dodo's video arm and finding a white space as a brand.
Complex Networks has been in the business of verticals for a long time. The company has gone through major shifts in medium, ad revenue streams and products. The brand's credibility has pulled them through it all, and ahead of the curve sometimes. Now, media companies are trying to expand into verticals that include lifestyle. CEO Rich Antoniello joined Digiday editor-in-chief Brian Morrissey to talk about what it took to develop these verticals, being independent of social and video platforms, and loopholes in the video and vertical expansion strategies of new media brands.
Streetwear publisher Highsnobiety began in 2005, when founder David Fischer started blogging about limited-edition sneakers out of his room at his parents’ house in Geneva, Switzerland. As the brand grows, it now staffs just under 80 people split between their offices in Berlin and New York. Fischer joined Digiday editor-in-chief Brian Morrissey to discuss Highsnobiety’s social media strategy, revenue streams and the path to building scale.
Even as programmatic advertising grows in prominence, issues with the the technology remain. The Guardian knows this well. According to its CRO Hamish Nicklin, programmatic ads were about 60 percent of its display advertising last year. But Hamish is taking on the ad industry to claim the publisher’s share of ad dollars. Nicklin joined Digiday editor-in-chief Brian Morrissey on the Digiday Podcast to discuss his goals for programmatic and creating diversified revenue streams for publishing.
The Huffington Post is now HuffPost, as the 12-year-old publication rebrands to reflect the departure of its namesake founder Arianna Huffington. CEO Jared Grusd stressed that the rebranding isn't a sharp departure from its past. He joined Digiday editor-in-chief Brian Morrissey to talk about the new HuffPost and how it's staying relevant for its audience across platforms.
After the Wall Street Journal reported that Google is building an ad blocker for Chrome, Digiday found that while publishers are publicly cheering, they’re reacting with great skepticism to the move in private.
On this week’s edition of Deep Dive, where we go deep into the biggest story of the week, Digiday editor-in-chief Brian Morrissey spoke to media editor Lucia Moses about Google’s latest move and what this means for online advertising.