Reddit co-founder Alexis Ohanian still believes in empathy on the web.
Disney has a market capitalization of $163 billion, but it still doesn’t feel the need to be on every platform, Disney digital media head Andrew Sugerman said on an issue of the Digiday Podcast Cannes Edition.
Cannes is no longer a festival of creativity. Tech companies, media companies, consulting firms, telecom operators, venture capitalists, you name it — they’re here. For Amy Emmerich, chief content officer at Refinery29, this is a sign of the times in the business, as these worlds converge. Herself a TV veteran, Emmerich is now leading Refinery29’s transition from a text-based publisher to a multiplatform media company, including TV programming and feature films. She joined us on The Digiday Podcast for this week's special Cannes edition.
USA Today Network's Chief Revenue Officer Kevin Gentzel says he has found a duopoly fatigue among advertisers and realized that media companies can differentiate and offer what Google and Facebook can't. Gentzel joined Digiday editor-in-chief Brian Morrissey on the latest episode of the Digiday Podcast to discuss the opportunities that come with being a national and local publisher, leading efforts in VR and developing an agency model for being an advertising partner for businesses across the country.
Defy Media's CEO Matt Diamond says a bullish monetization strategy in the digital era has yet to emerge. He joined senior reporter Sahil Patel on the Digiday Podcast to discuss the monetization opportunities available on platforms and the next best opportunity for media companies in an OTT world.
This week, we are proud to introduce the Digiday Changemakers, 50 people who are making media and marketing more modern. Editor-in-chief Brian Morrissey speaks to co-executive editors Shareen Pathak and Lucia Moses about how the team selected the fifty, and they discuss some of the people who made the list.
The Dodo, a digital media brand for animal lovers, emerged during the onset of the Facebook wave. In April, it garnered over a billion video views across social media platforms. Naturally, says the company’s president YuJung Kim, social media is in The Dodo's DNA. Kim joined Digiday editor-in-chief Brian Morrissey on the Digiday Podcast for an on-the-road episode from New Orleans. They discussed staying away from content commoditization on social media platforms, expanding The Dodo's video arm and finding a white space as a brand.
Complex Networks has been in the business of verticals for a long time. The company has gone through major shifts in medium, ad revenue streams and products. The brand's credibility has pulled them through it all, and ahead of the curve sometimes. Now, media companies are trying to expand into verticals that include lifestyle. CEO Rich Antoniello joined Digiday editor-in-chief Brian Morrissey to talk about what it took to develop these verticals, being independent of social and video platforms, and loopholes in the video and vertical expansion strategies of new media brands.
Streetwear publisher Highsnobiety began in 2005, when founder David Fischer started blogging about limited-edition sneakers out of his room at his parents’ house in Geneva, Switzerland. As the brand grows, it now staffs just under 80 people split between their offices in Berlin and New York. Fischer joined Digiday editor-in-chief Brian Morrissey to discuss Highsnobiety’s social media strategy, revenue streams and the path to building scale.
Even as programmatic advertising grows in prominence, issues with the the technology remain. The Guardian knows this well. According to its CRO Hamish Nicklin, programmatic ads were about 60 percent of its display advertising last year. But Hamish is taking on the ad industry to claim the publisher’s share of ad dollars. Nicklin joined Digiday editor-in-chief Brian Morrissey on the Digiday Podcast to discuss his goals for programmatic and creating diversified revenue streams for publishing.
The Huffington Post is now HuffPost, as the 12-year-old publication rebrands to reflect the departure of its namesake founder Arianna Huffington. CEO Jared Grusd stressed that the rebranding isn't a sharp departure from its past. He joined Digiday editor-in-chief Brian Morrissey to talk about the new HuffPost and how it's staying relevant for its audience across platforms.
After the Wall Street Journal reported that Google is building an ad blocker for Chrome, Digiday found that while publishers are publicly cheering, they’re reacting with great skepticism to the move in private.
On this week’s edition of Deep Dive, where we go deep into the biggest story of the week, Digiday editor-in-chief Brian Morrissey spoke to media editor Lucia Moses about Google’s latest move and what this means for online advertising.
Publishers in the current media landscape may be trying to get Facebook right, but CEO of New York Media Pam Wasserstein is keeping her traffic diversified and dealing with platforms with caution. She joined Digiday editor-in-chief Brian Morrissey to talk about the ways to build and diversify audience, and the next best digital areas to invest into.
Last week, Mic announced that it had raised $21 million in venture capital funding from investors including Time Warner, bringing its total funding to $52 million. The millennial-focused publisher is using the funding to launch nine new verticals to cover pop culture, women and finance. This is a broadening of its original mandate as a news site. On this week's Digiday Podcast, Haik joined Digiday editor-in-chief Brian Morrissey to talk about Mic’s strategy to embrace platforms and the challenges of branding.
Digital publishing the past several years has been something of a shell game. Figure out what Facebook wants, optimize to that, bank pageviews and keep your costs below what you pay to create the same content your competitors are making. That era is coming to a close, according to Jim VandeHei, founder of Axios, a four-month-old media company focused on politics, tech and business. VandeHei, the former CEO of Politico, joined Digiday editor-in-chief Brian Morrissey to discuss Axios, his new news brand initiative, and his ideas on how to build a successful company from scratch.
Slate’s editor-in-chief Julia Turner believes that, even 20 years in, the company still occupies a unique space in digital news media. The news and culture publisher has had recent success with its two-year-old premium tier Slate Plus, through which Slate opted to keep its site free while giving members perks like ad-free podcasts, members-only stories and discounts to live events. She joins Digiday’s editor-in-chief Brian Morrissey to talk about the focus and goals of the mid-scale publisher in the midst of changing digital and social media trends.
Gizmodo Media Group, now operating under Univision, has eight media brands, with six comprising the former Gawker Media properties left after that company’s bankruptcy and sale. Raju Narisetti, CEO of the company, speaks to Digiday's editor-in-chief, Brian Morrissey, about Gizmodo's choice choice to use commerce as a revenue model instead of relying heavily on social media platforms.
Hearst Magazines has some of the most storied brands in the magazine business, from Cosmopolitan to Esquire. Right now, video is a sidelight, accounting for about 10-15 percent of its content. But in a few years time, video should be half of output, said Troy Young, global president for digital at Hearst Magazines.
Mashable's Pete Cashmore talks about the company's move to refocus in mission away from hard news and an emphasis on video across platforms.
Purch is the big digital media company you haven’t heard of. The company has 25 digital media brands, $100 million in revenue, and is profitable. The company has done this by focusing on content that is near a purchase decision -- think review sites like Tom's Guide and Top Ten Reviews -- allowing Purch to mostly make money off performance marketing as opposed to brand advertising. “We’ve gone through a couple generations where brand is over-weighted in the marketing mix,” said Greg Mason, CEO of Purch, on the Digiday Podcast.
When he launched digital video company Cheddar last year, former BuzzFeed executive Jon Steinberg said he wasn’t interested in advertising. He saw Google and Facebook running away with the market, and instead would focus Cheddar on nabbing carriage fees from new digital video aggregators like Sling and Pluto. That didn’t work out, Steinberg said on this week’s episode of the Digiday Podcast.
The Outline was founded by Josh Topolsky to be a reaction to the sameness of digital media on the on hunt for scale. Instead, the publication is taking its cue more from magazines like The New Yorker in attempting to create a culturally resonant brand but with its roots in digital media. Topolsky believes that while packaging is important, particularly in developing new storytelling techniques native to digital media, the true test of publications remains in cultivating a distinctive voice that means something to a particular audience.
Barstool Sports, to put it mildly, is not for everyone. It’s content veers decidedly in the frat-house direction, features a section devoted to scantily clad girls, venerates all things Boston and holds that anything and everything can be a source of amusement. But it is also a media brand with something more valuable than ever: loyalty. CEO Erika Nardini joined the Digiday Podcast to explain why the company’s close ties to its users allows it to have a diverse business model that relies on advertising for just half its revenue. "Advertising will be about 50 percent of our revenue, maybe less. It’s a great thing," she said.
If the first month of 2017 is any indication, all eyes will be on Snap Inc. to prove that it’s worth the hype.
Time Inc. is the poster child for a legacy publication in the throes of a tumultuous digital transition. And Jen Wong is at the center of it.