In the pivot to subscriptions, a variety of paywall and subscription models are emerging. The Telegraph chose a freemium model to make sure visitors to the site power its advertising business, and subscribers keep coming in for distinct content. That paved the way for a freemium model that puts 15 to 20 percent of The Telegraph’s content behind a paywall, with the rest free to access. The publisher’s goal for 2018 is to register at least 3 million users. On this episode, Bridge discusses The Telegraph’s subscription model, its relationships with the platforms and its approach to turning site users into subscribers.
It’s been about nine months since Emerson Collective, a philanthropic organization founded by Laurene Powell Jobs, acquired a majority stake in The Atlantic. On this week’s Digiday Podcast, The Atlantic’s svp Hayley Romer talks about the publication’s ambitions in the wake of the acquisition, growing reader revenue and the challenges of advertising.
Talking Points Memo founder Josh Marshall started the website as a personal blog in 2000. Today, TPM is a 25-person independent publisher that's moving from an ad-dependent model to over half of revenue coming from 26,000 subscribers. Marshall discusses advertising challenges for a small publisher, downsides of venture capital, not pivoting to video and more on the episode.
The New York Times has proved to be a success story for publishers contemplating a pivot to subscriptions. But HuffPost CEO Jared Grusd says a subscription business is not for everyone, particularly digital-first news media organizations. Grusd discusses broadening focus beyond the Trump news cycle, the importance of scale, HuffPost's plan for video and more in the episode.
This week's guest is Chris Altchek, the CEO and co-founder of Mic, a news publisher focused on young people. Mic has raised nearly $60 million -- and it was one of the first publishers to talk about the pivot to video. Chris discusses whether the pivot was a mistake, figuring out Facebook, and how Mic’s vertical expansion is going.
When CEO Julio Bruno joined Time Out three years ago, it was a publishing guide for cities. Today, the company has diversified into commerce, events and operating branded food markets. Last year, the group drove 700,000 transactions, from restaurant reservations to tour bookings, and put on 250 live events. Bruno discussed Time Out’s revenue streams, the publisher’s plan to reach profitability, the case for continuing print editions and more in the episode.
For Digiday’s 10th anniversary, founder and CEO Nick Friese joined the Digiday Podcast to talk about the company's first 10 years and its diverse revenue streams.
On this week’s Digiday Podcast, Recode executive editor Kara Swisher said Facebook’s relationship with the media has long been based on lip service. Swisher discusses the need for Facebook to clean up its act, whether platforms will ever pay media organizations, Recode’s venture into TV and more in the episode.
In the year since Axios launched, the company has raised $30 million in two rounds of funding and is already a touted news source, especially for Washington heavyweights. We checked in with Jim VandeHei, CEO and co-founder of Axios, on this week’s Digiday Podcast about what has worked for the publisher and if its approach has changed since VandeHei last joined the show in April.
In the nine months under CEO Heather Dietrick’s charge, The Daily Beast has entered the competition for Donald Trump coverage with big players like The New York Times and The Washington Post. Like with other publishers, the Beast's Trump coverage grew its audience. Yet the Beast’s growth was not contingent on Facebook, and that prevented the publisher, which Dietrick said gets less than 10 percent of its traffic from the platform, from losing audience with the recent news feed changes. Dietrick, who formerly served as president of Gawker Media, spoke about Daily Beast's business growth, figuring out video, subscriptions and more in the episode.
Imran Amed began The Business of Fashion as a blog he wrote for himself. Today, it has grown into a leading news and analysis website for the fashion industry with offices in London, New York and Shanghai. The publication has grown several revenue streams: events, online courses, a careers website and most recently, subscriptions. Amed discusses subscription strategy, events, filling a white space in the industry and more in this episode.
The media industry as a whole struggles to build a loyal audience for their brands. But theSkimm, which covers big national and global stories of the day, launched about six years ago with email newsletters. Now, with over 6.5 million subscribers, theSkimm is growing into a bigger brand with a loyal audience, and it all started when cofounders Carly Zakin and Danielle Weisberg aimed at becoming a part of people's routines. The cofounders joined us on this week's podcast.
Nick Thompson, editor-in-chief of Wired, recently co-authored a story on how the 2016 election shook Facebook and catapulted them into an identity crisis. As he investigated this story over two years, it refined his own digital strategy and views towards Facebook's role in the business of news. Thompson discusses the story, what it means when the world of Silicon Valley collides with Washington, why he remains optimistic about Facebook’s interests aligning with publishers’ interests, and more.
When NBA star LeBron James left the Miami Heat in 2014, 20-year-old Omar Raja searched for highlights from James' Heat career and couldn’t find relatable moments outside of traditional highlights. So Raja started House of Highlights, an Instagram account that frames moments from games as funny and relatable narratives. Today, the account, which Bleacher Report acquired in 2015, has over 8 million followers, including A-list athletes like James and soccer player Cristiano Ronaldo. House of Highlights has a fiercely loyal audience on Instagram, continuing to post on the platform even as its audience has grown. Raja discussed House of Highlights' reasons for sticking with Instagram, the account's focus, its evolution and more in the episode.
On this week’s Digiday Podcast, YouTube network AwesomenessTV president Brett Bouttier joined us to discuss programming on YouTube and the emerging post-cable world. Awesomeness TV is doing programming for YouTube Red, but Bouttier said the platform is still in experimentation phase.
It's the year of loyalty for publishers, and as reverberations from Facebook's news feed change subside, only those that have created a need for their content will remain unfazed. At a Digiday Live Podcast event on Jan. 24, Bleacher Report CRO and CMO Howard Mittman said Facebook's community is waning, and all its changes aim to protect that owned and operated platform.
Viral content site Upworthy arrived in the media industry in 2012, popularizing the famous headline formula that came to be known as clickbait. A year in, Fast Company named it the fastest-growing media site of all time. Then, a decline in traffic occurred, as Facebook cracked down on "curiosity gap" headlines that induced clicks. But Upworthy hasn't gone away. CEO Eli Pariser joined the Digiday Podcast to discuss clickbait, riding the Facebook wave for traffic, building an ad model independent of display advertising and the Donald Trump era.
Facebook sent tremors through the media industry when it announced its news feed change that would deprioritize publishers' content. For this week's Digiday Podcast, we talked to Meredith Artley, svp and editor in chief of CNN Digital Worldwide, before Facebook's announcement. Here's what Artley said about the platform:
“The media industry collectively freaks out when Facebook makes a change that impacts your business. Well, what were you expecting? It’s their platform, and they’re not in the news business. We at CNN have gotten a little perturbed with those changes, but we can’t put ourselves in a position that it impacts our business in a significant way because that’s irresponsible of us.”
Artley also discussed scale, platform strategy, Donald Trump’s feud with CNN and autoplay videos on the episode.
Last year, the big wave of pivoting to video washed over many media companies. Troy Young, global president for digital at Hearst Magazines, joined the Digiday Podcast last March and said half of Hearst Magazines' content would soon be video. This year, we invited Kate Lewis, svp and editorial director of Hearst Magazines Digital Media, on the podcast to check in with Hearst's digital operations. So far, one-third of Hearst's magazine content is video.
Facebook and Google wrecked the media landscape in 2017, and while publishers might retrench slowly in 2018, the collateral damage has been massive. The platforms have been the breeding ground for fake news and newsroom restructurings, leading to newsroom layoffs. On this week’s episode of the Digiday Podcast, Emily Bell, director of the Tow Center for Digital Journalism at Columbia University, said Facebook is already a publisher and the need to work forward from that point of understanding.
On this episode of The Digiday Podcast, we recap the big themes that emerged for publishers this year, from Facebook to the pivot to video to the focus on subscriptions. We bring you clips from top publishers like Bloomberg's Justin Smith, Axios' Jim VandeHei and New York Times' Meredith Levien.
HuffPost editor-in-chief Lydia Polgreen recently wrapped up a listening bus tour that made stops in various cities across inland America. On this week's Digiday Podcast, she said that in her many interviews, Donald Trump's name didn't come up. Polgreen talked about how the tour will evolve HuffPost's editorial focus, the results of HuffPost's rebranding and more.
As the new year approaches, media companies are evaluating their misses in 2017 and goals for 2018. It was a tough year for digital media, with Mashable selling for one-fifth of its one-time valuation, BuzzFeed missing its revenue targets and frequent layoffs. At a Digiday Live Podcast event exclusively for Digiday+ members, editor-in-chief Brian Morrissey chatted with Vox Media CMO Lindsay Nelson about where the industry fell short.
There are many blaming digital media woes on ill-thought pivots to video and an addition to venture capital. Nonsense, according to Bustle Digital Group CEO Bryan Goldberg. The fundamental issue is there are too many digital publishers competing for what's left over from Google and Facebook. Goldberg discusses consolidation, investing in digital media businesses, the duopoly and more in this episode.