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The Digiday Podcast

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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May 3, 2017

Even as programmatic advertising grows in prominence, issues with the the technology remain. The Guardian knows this well. According to its CRO Hamish Nicklin, programmatic ads were about 60 percent of its display advertising last year. But Hamish is taking on the ad industry to claim the publisher’s share of ad dollars. Nicklin joined Digiday editor-in-chief Brian Morrissey on the Digiday Podcast to discuss his goals for programmatic and creating diversified revenue streams for publishing.

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