Brands nowadays have any number of places to push out content, possibly too many, according to David Tinson, who heads up communications at video game giant Electronic Arts.
Longtime media watcher and columnist Michael Wolff discusses how the media got Trump so wrong. “I can’t think of another instance in which the media was so off in its predictions," he said.
Bustle CEO Bryan Goldberg sees magazine publishers as hostage to high costs — all that car service costs and those gleaming office towers cost big money — and not a lot of competition advertisers looking to reach women. He aims to change that. Bustle is trying to appeal to the “everywoman” and skip falling into the trap of focusing only on urban lifestyles. “We want to be for women who love themselves but weren’t at the popular kids table at the cafeteria,” he said on the Digiday Podcast.
Get ready for a podcast about podcasting. This episode of the Digiday Podcast features Jason Hoch, the chief content officer of How Stuff Works, a digital publisher that attracts nearly 30 million downloads every month. How Stuff Works grew into one of the largest podcast publishers in the U.S. primarily through word of mouth, but now it has to compete with A-list publishers like Time Inc., Gannett and The New York Times, which are all flexing their content distribution muscles to quickly scale up. Hoch talks about how HSW plans to build on its position of strength, where he sees the industry going, and the pitfalls it has to avoid.