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The Digiday Podcast

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Now displaying: June, 2016
Jun 24, 2016

The roots of Vox Media -- home to digital media brands like SB Nation, The Verge and Eater -- has its roots in an era when the website was the disruptive force in publishing.

It’s a different time now compared to when SportsBlogs came into existence in 2005. These days publishers like BuzzFeed and Vox itself reach far more people on platforms than on their own sites. That presents a company like Vox, which long prided itself on a proprietary tech platform for managing multiple large properties.

Jun 17, 2016

In 2010, Noah Brier was director of strategy at digital agency The Barbarian Group. He noticed something fundamental happening: Clients were in need of far more assets but didn’t have increased budgets.

That insight became the seeds of what became Percolate, a software platform for marketers to streamline and manage the creation of marketing assets, which Brier and co-founder James Gross started. Today, Percolate has 240 employees and has raised $75 million in venture backing.

Jun 10, 2016
Forbes Media CRO Mark Howard said the publisher is seeing success in its fight against ad blocking, convincing 8 million people to turn off their ad blockers or whitelist the site. Still, he views ad blocking as an “existential threat” to publishers. The answer isn’t as simple as shifting to subscriptions, either.
Jun 3, 2016

Now This does 1.6 billion video views a month across social platforms. The four-year-old distributed media company got rid of its website in early 2015 and went all in on platforms. Despite the big numbers, NowThis doesn’t focus on viral hits, according to president Athan Stephanopoulos. Instead it tries to “raise the floor” for the median set of the 60 videos it produces a day.

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