SoFi wants to build a financial services lifestyle brand for promising people. To do so, it’s brought in digital media veteran Joanne Bradford as its chief operating officer. Bradford said community is now the cornerstone of any brand, which is why SoFi runs over 250 member events a year.
Visa’s Shiv Singh believes digital media isn’t as measurable and accountable as it presents itself. Much of this arises from a lack of standardization of measurement — and a lack of transparency. “It’s hard to know the truth,” Singh said on this week’s episode of the Digiday Podcast.
Feel-good publisher Little Things has built an audience of 50 million users a month thanks to Facebook — and it’s profitable. CEO Joe Speiser joined the Digiday Podcast to discuss how the publisher grew out of its roots as a pet-food retailer, why he’s not too worried about being overly reliant on Facebook and the advantages of not being reliant on venture capital.
BuzzFeed publisher Dao Nguyen believes publishers are dependent on platforms no matter what their strategy. The BuzzFeed approach is to embrace the network and rely on “the process” which is its approach of continually learning and adapting its content based on feedback from the audience.
Glossy is a new publication from Digiday Media that will chart the seismic activity tearing through the fashion and luxury space, and this is the inaugural episode from the Glossy Podcast which features the people making change happen in the fashion and luxury industries. Spring is a hip hit, one of the bigger success stories in the space, having raised $32.5 million in VC funding from two rounds. An interface similar to Instagram offers both high-end and low-end shopping options. And it only takes a tap to purchase. “The future is direct to consumer,” said Tisch, who formerly worked at Fab.