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The Digiday Podcast

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Now displaying: April, 2016
Apr 29, 2016

On the Digiday Podcast, The New Yorker’s digital editor Nick Thompson discussed the high bar on quality a legacy publication has in digital media. That means it can’t do things unless they’re “really good.” His goal is to maintain the same quality as The New Yorker has in print, only in a daily digital format, whether on desktop or mobile.

Apr 22, 2016

Mashable is in the throes of major change. A little over a week ago, the company reshuffled its executive ranks and shifted directions away from covering general news. Newly installed chief content officer Greg Gittrich visits the Digiday Podcast to discuss why general news is hard to pull off and the publisher’s new focus on where culture meets technology — with a heavy dose of video thrown into the mix.

Apr 15, 2016

The Economist has stuck to its knitting and remained focused on a subscription model, aided by advertising. That’s appearing a prescient bet, as ad-dependent publishers that bet on giant audiences are now facing challenges. Paul Rossi, president of The Economist Group, joins the Digiday Podcast to discuss why direct reader revenue is critical.

Apr 13, 2016

As far as media conglomerates go, it does not get bigger than Bloomberg Media. With the platform era in full swing, the strategy behind Bloomberg’s next phase will be driven by multi-directional goals.

Justin Smith, CEO, Bloomberg Media. Brian Morrissey, president and editor-in-chief, Digiday

Apr 8, 2016

CNET is now over two decades old. It doesn’t see itself as a stodgy legacy brand, according to Eric Johnson, general manager of CNET’s media group. CNET recently started a 15-person autos brand, Roadshow, following the launch of a magazine two years ago. The future is still bright in media for brands that are differentiated and focused, he said.

Apr 1, 2016

Food52’s Bridget Williams joins the Digiday Podcast to discuss why scale is often overrated in digital media. At Food52, the Business Insider veteran is trying to build the “anti-Business Insider” that ignores scale in favor of a vertical approach that prizes deep connections with a passionate audience. 

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