Sydney Finkelstein is a professor at the Dartmouth business school and focused on what makes great leaders great. In his new book, Superbosses, Finkelstein looks far and wide for leaders who stand out by spawning another generation of leaders.
PopSugar sees 60 percent of its traffic from mobile. The challenge now is how to make money off it. With its fashion search engine, Shopstyle, mobile converts at only one-third the rate as desktop. The story’s not as bad but not great with its media business. Part of the reason, CEO Brian Sugar said, is that display advertising doesn’t work in mobile. In fact, PopSugar wants to rid its site of mobile banner ads by the end of next year.
Platforms are altering the media business, but not as much as some think, according to Omnicom’s Jonathan Nelson. The giant ad holding company doesn’t feel the need to build its own tech platforms or start investing in startups. Instead, Omnicom is focused on stitching together giant platforms for clients.
Wendy Clark, CEO DDB North America and former svp, sparkling brand center at Coke, is 29 days into her agency job. Clark said she wants to make the agency model more flexible and more collaborative. That'll also help keep talent around she said, adding that one big reason millennials leave the agency world is because they think they should be promoted faster and the current organizational chart does not allow for it.