Carrot Creative is unusual in that it is owned by Vice Media. It’s also unusual in boasting a 7 percent turnover rate. One of the secrets: Carrot’s partners bought a pizza place, Fornino’s, after selling to Vice, which enables them to keep staff happy with plenty of pizza and beer.
For Mindshare chief strategy officer Jordan Bitterman there's no question Snapchat is poised to join the ranks of the most important platforms. It has the audience, it even has the ad formats. What it doesn't have, Bitterman said, is the "foundational" ad infrastructure: the easy ability for advertisers to target specific user groups and to then measure how their campaigns have worked in a verifiable (and easily comparable) way.
User experience is about empathy for the end user, Barbarian Group’s Colin Nagy said on the Digiday Podcast. Many publishers miss that as they strive to churn pageviews and banner ad impressions. The result: navigating digital media is like walking on a sticky movie theater floor.
Former Wall Street Journal reporter Jessica Lessin started The Information, a Silicon Valley news site, on the premise that the business model for news is broken. Most publishers are dependent on ad revenue and therefore do whatever is needed to achieve big audience numbers rather than focus on providing real value. The Information instead relies on $399 annual subscriptions that allow its eight-person edit team to produce two deeply reported pieces a day.