On this week’s Digiday Podcast, Cindy Gallop, entrepreneur and activist, discusses how to make change happen in the ad industry. Gallop, who consults agencies on changing processes, said often it’s the people at the top hampering change. White men who run holding companies have “zero interest” in reinventing advertising. They also have little interest in bringing more diversity to the industry. Gallop also said that women need to be hired in greater number if change is going to happen.
Marketers are suffering from an identity crisis, struggling to cope with the rapid changes in digital media and wonder if they (and their partners) are still relevant. Publicis Groupe chief strategist Rishad Tobaccowala sees this malaise behind the recent spate of giant media reviews, which are wrestling with issues beyond simply how to get more value from their media spending.
News publishers need to adopt a product mindset, according to Washington Post CIO Shailesh Prakash, which means starting from the question of what user need is being addressed — and then sweating all the small details in design, ease of use and speed that going into meeting that need.
Salon’s a vestige of a Web era long gone. It was launched in 1995 and has had money concerns ever since. But it has attempted a turnaround in recent years by focusing on a broader range of coverage, tech and mobile. Leading the charge is CEO (and CTO) Cindy Jeffers, who has injected more tech into Salon’s editorial. “Tech has been a key part of building the business over the past few years,” she said on this week’s Digiday Podcast.