Techmeme is a good case study in how utility and influence can result in real staying power. The site, founded in 2005, has somehow managed to remain a must-read in tech circles despite the rapid rise of Twitter. Gabe Rivera, Techmeme’s founder, said that Techmeme’s power is in its ability to find, filter and present news all around the Web. Unlike most publishers today, it’s managed to remain a destination.
This week's guest on the Digiday Podcast is creative chairman of Droga5, David Droga. Droga, who leads the indie agency network that has grown to over 400 employees, is obsessed with figuring out how creativity can live in the digital space. The problem, he told Digiday, is that agencies get caught up in trying to be innovative because they feel they have to. "Just because an option exists doesn’t mean you have to do it," he said.
Publishers are not doing enough to adapt to the mobile era. The biggest mistake, Breaking News gm Cory Bergman says, is not investing enough in mobile talent — and not allowing for the inevitable mistakes in trying to figure out what works. Instead, there’s a propensity for publishers to underestimate the effort mobile will take, preferring instead to treat it as just another distribution channel for existing content.
Katrina Craigwell, GE's director of global content and programming, discusses how the brand finds the right platforms and cultural moments for engaging with its fans, driven by its vibrant creative and entrepreneurial culture, on this week’s episode of the Digiday Podcast. She also talks about how GE emphasizes on partnering with the right partners for different content, and why influencers are important assets for brands. "As traditional brand marketers, we get a little hung up," she said.