Edelman’s Steve Rubel sees the power of platforms rising, serving as gatekeepers of the modern media industry. That’s going to shift power not just to the platforms themselves but to those content creators who come with a distribution mindset.
Peter McGuinness, CMO at Chobani, discusses how the brand’s young, creative and entrepreneurial culture is helping it keep innovation alive on this week's episode of the Digiday Podcast. Innovation aside, Chobani also emphasizes content, producing a considerable amount in-house that speak to its philosophy of healthy living. "We are storytellers at heart, and we guard that," said McGuinness.
In the 18 months since joining the company, M Scott Havens has helped Time Inc. double down on video and explore ecommerce, launch new digital-only properties, push paywalls and invest in tech. “Transitions take a while,” he said on this week's Digiday Podcast. “We’ve dramatically increased the scale of our digital operation. We’ve dramatically increased the monetization of that digital platform, acquired a bunch of new businesses.” One key takeaway: If you're still calling yourself a magazine company, you're "probably doomed."
Bloomberg markets editor Joe Weisenthal joins us to talk about adjusting to The Bloomberg Way, the importance of knowledge for reporters and why Janet Yellen is the Lebron James of finance.
Gerry Graf and Barney Robinson, founders of indie agency Barton F Graf 9000 joined us on the Digiday Podcast to talk about Cannes, which they both agree is kind of "silly." Robinson, the "business" mind of the equation, said that he's very excited about the creative possibilities of ad tech. These days, the duo is focused on "giving back" the community -- they got a lot of help from the likes of David Droga when they started out, and according to Robinson, it's "an obligation to pay it forward."