We talk with Vinny Warren, the creative director behind Budweiser’s famous “Whassup?” campaign, about the changing face of Super Bowl advertising. Warren weighs in on whether YouTube has changed the format he had such success with. Also: Was the Go Daddy ad really that bad? And should brands really use animals to advertise beer?
This week on the Digiday Podcast we give the digital media world a reality check, exploring whether venture capital-funded publications are cruising for a bruising; if social media is distorting publisher priorities; and why the Web is still losing to TV. Bustle CEO Bryan Goldberg joins the discussion. Sponsored by Bionic Advertising Systems.
Is the rise of brands using "bae" and "on fleek" shrewd marketing or a sign of desperation? 360i strategy vp Shankar Gupta helps us discuss. We also talk about Snapchat's sky-high ad rates, YouTube's Super Bowl Plans and why The New York Times doesn't think BuzzFeed is the competition.